The Indian commercial vehicle (CV) segment will now see increased competition with the latest entrant, Germany’s CV major, Daimler AG launching three trucks in India through its 100 per cent owned subsidiary Daimler India Commercial Vehicles Pvt. Ltd (DICV) under its brand, BharatBenz.

“High Fuel Efficiency”, “Cabin Comfort” and very importantly “Cabin Safety” are the operative words marking the launch of the highly anticipated range of BharatBenz light-duty trucks, which will now be commercially available across their India dealerships.

The launch of the three light-duty trucks – 914, 1214 for the haulage segment and 1217 for the construction segment is part of a week-long celebration by the Indian subsidiary of Daimler’s truck manufacturing division, wherein over 1,200 customers have been invited to get themselves acquainted with the full potential and might of these vehicles.


Speaking on the occasion of the launch, Georg Weiberg, Head - Product Engineering, Damiler Trucks, Germany, said “It is an obligation for us and our brand BharatBenz to ensure that customers will be happy with these trucks and our Heavy-duty trucks. Our focus was to create a truck with superior performance, efficiency and the best quality but at a very competitive price. To achieve this, we involved our German/Japanese engineers for their technology, experience and Indian engineers for their local expertise and ability to create cost conscious solutions.”





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