Let me lob some lights on Global Branding which is a key success factor for any product and services in the market place.
When we are in the marketplace to buy any product eg. Shoes, Televisions, Laptops, Mobiles etc, the question arises which brand of the product we should buy as most of them have similar features and also can be purchased within the same price range. What makes a Brand popular and why people want to buy it? How does an individual link himself to a Brand? However, we should first understand what a Brand is all about and how the marketing of a Brand is done.
I also believe that a Brand is born out of perceptions regarding a particular product. Advertising and Global Branding assists in marketing the product worldwide but at the same time it requires innovative communication methods and handsome budgets. As new companies emerge in the market, the Brand creators envy those who have already positioned themselves as Global Brands.
By creating a Global Branding program one can convey the right message to their consumers in the entire overseas market. This is indeed an effective way to reach a huge number of customers. One can reduce operational costs and complexities if they can run a successful Global Branding.
Every nation is different having distinctive culture and histories.
So we might be wondering whether a Brand designed typically for one particular country or market would sell in the others? If yes, then how does a single product emerge in different markets? It requires a lot of planning and strategy while framing the Brand positioning design for all countries. Global branding must break through all cultural diversities to aspirations and values but it cannot be imposed on each and every market.