What makes a Brand popular and why people want to buy it

Hi Friends!!!


Let me lob some lights on Global Branding which is a key success factor for any product and services in the market place.


When we are in the marketplace to buy any product eg. Shoes, Televisions, Laptops, Mobiles etc, the question arises which brand of the product we should buy as most of them have similar features and also can be purchased within the same price range. What makes a Brand popular and why people want to buy it? How does an individual link himself to a Brand? However, we should first understand what a Brand is all about and how the marketing of a Brand is done.


I also believe that a Brand is born out of perceptions regarding a particular product. Advertising and Global Branding assists in marketing the product worldwide but at the same time it requires innovative communication methods and handsome budgets. As new companies emerge in the market, the Brand creators envy those who have already positioned themselves as Global Brands.


By creating a Global Branding program one can convey the right message to their consumers in the entire overseas market. This is indeed an effective way to reach a huge number of customers. One can reduce operational costs and complexities if they can run a successful Global Branding.


Every nation is different having distinctive culture and histories.


So we might be wondering whether a Brand designed typically for one particular country or market would sell in the others? If yes, then how does a single product emerge in different markets? It requires a lot of planning and strategy while framing the Brand positioning design for all countries. Global branding must break through all cultural diversities to aspirations and values but it cannot be imposed on each and every market.

Branding is nothing but a promise built.It happens when think global and act local is adopted in every business. Social Media helps remarkable in this. Facebook and Twitter are few platforms as an example.

A Brand signifies:
quality
longevity
durability
trust
That's why they are expensive also.

Branding means creating a distinct identity of a product or a brand in the mind of the customers, there are many reasons why a brand may become popular some of them are
Quality
Durability
Trust
Good Customer Support etc
Online marketing and offline marketing techniques should be used to make a brand popular.

brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your buyers. Some of the pieces are tangible, concrete things, but much of branding is elusive—ideas and impressions put to words and pictures. With most small businesses who ask themselves “What is branding?” — the brand is about them.