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Hi,
Lava Mobiles launched recently some nice smartphones packed up with the same hardware specifications as compare to micromax smartphone under the segment. But i don't know how techfolks get attracted more towards micromax mobiles but not through the Lava Mobiles.
Do you know Lava doesn't even have their own R&D department, what they are doing is simply rebranding chinese imported phones while Micromax on the other hand have their own software and R&D department also but they are also basically importer and rebranding company.
To me , almost both are same.