Bajaj is going to launch another addition of Motorbikes this year in November. Bajaj is to create a new category or segment in the motorcycle market. Bajaj motors currently leading 21 % high in the motorcycle market.
Most probably would be in the 100-125cc segment. Bajaj Auto's fourth attempt is to break into the 100cc segment, which is largely dominated by Hero Honda's Splendor and Passion.
The Big motorbike companies like Hero Honda , Yamaha and TVS dominates 100cc segments and this category divided into two segments entry level which cost around Rs 35,000 and Premium cost around Rs 40,000 - 45,000/-.
According to Bajaj the new Discover 100cc, which is derived from the Discover 125/135 cc lineage, consumers would perceive the 100cc as a 125 cc.
According to the new Discover 100cc DTSi engine is the world’s most fuel-efficient motorcycle, with a certified 89 km to a litre of petrol. And it will be a breakthrough in the 100cc motorbike segments.
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