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Mahindra again in motion, recently the company announced to relaunch its Stallio 110 cc bike in the Indian market. The bike was launched in october 2010 but the company struggled to increase its sales.
The company had stopped the production of the bike in Feb due to the facing some faulty clutch and gear parts flaws. So, the company has decided to relaunch the bike after repair its all problem. The company is going take help from Italian design services firm Engines Engineering to solve the problems.
Devendre Shinde, marketing vice president of MTWL said that they will be relaunching the Stallio during the festive season this year. Earlier, They had made a soft launch of the bike. They have made some modification and it is ready for launch.
The company who entered in two-wheeler market in 2008 has registered a 53 percent growth in eastern India during April-June this year over the same period last year. The company wanted to expand its portfolio. Currently, the company dealing on 125 cc scooters.
About company proposal Mr. Shinde said, "We have a strategic intent to be an end-to-end player in the two-wheeler market. Over a period of time, we will have presence in the motorcycle segment as well".
He also added that the company's participation in this year's Moto GP would go a long way in creating a brand space for itself in the motorcycle market.
Italian design house Engines Engineering, which the Mahindra Group acquired earlier, has been working on the designs of the bikes.
"Although our major emphasis is on scooter market, with increasing demand in the rural and semi urban markets, we are also committed towards the motorcycle segment. Work is on developing 135cc and 155cc motorcycles," Shinde added.
The company had stopped the production of the bike in Feb due to the facing some faulty clutch and gear parts flaws. So, the company has decided to relaunch the bike after repair its all problem. The company is going take help from Italian design services firm Engines Engineering to solve the problems.
Devendre Shinde, marketing vice president of MTWL said that they will be relaunching the Stallio during the festive season this year. Earlier, They had made a soft launch of the bike. They have made some modification and it is ready for launch.
The company who entered in two-wheeler market in 2008 has registered a 53 percent growth in eastern India during April-June this year over the same period last year. The company wanted to expand its portfolio. Currently, the company dealing on 125 cc scooters.
About company proposal Mr. Shinde said, "We have a strategic intent to be an end-to-end player in the two-wheeler market. Over a period of time, we will have presence in the motorcycle segment as well".
He also added that the company's participation in this year's Moto GP would go a long way in creating a brand space for itself in the motorcycle market.
Italian design house Engines Engineering, which the Mahindra Group acquired earlier, has been working on the designs of the bikes.
"Although our major emphasis is on scooter market, with increasing demand in the rural and semi urban markets, we are also committed towards the motorcycle segment. Work is on developing 135cc and 155cc motorcycles," Shinde added.
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