Marketing Strategy

I want Marketing Strategy for Marketing of Software Product in India. Please send me in details all the Strategy on [email protected]

Which Marketing Strategy is best if our competitors are top most players in IT field?

Merged both topics as both were of similar nature.

Well first can you please give a brief about the product you want to market.. or is it some kind of online marketing ?

You can also take some ideas from your competitors how they promote or what are their marketing tactics for their business.