Rolls Royce Ghost to be launched in India - Premium Luxury cars for India
May be its economy meltdown elsewhere but in India number of millionaires is increasing and after Tata Jaguar, its another luxury car manufacturer which is giving more options to those rich layer of Indians for luxury in cars.
British super-luxury car manufacturer, Rolls Royce, unveiled an all-new, four-door, premium saloon model called the Ghost here today. It is priced at around 2.5 crores. The car is expected to be available in India by 2010, though chances are that one may get this by this December already.
These handcrafted luxury cars are made to order and it takes them around 2-4 months to get delivered after the order. The company hopes to sell around 50 units each year in India.
The Ghost, earlier code-named RR4 and popularly tagged as ‘Baby Rolls Royce’, is smaller in dimensions than the company’s current Phantom model and is aimed at widening the appeal of the brand. “Ghost is a more informal design that broadens the appeal of Rolls Royce cars,” said Colin Kelly, Asia Pacific Regional Director.
Rolls Royce sold 1,212 units of the super-luxury cars last year, in which India accounted for around two per cent of total global sales. As an indication of India’s growing importance for Rolls Royce cars, the interior of the new Ghost incorporates wood sourced from Kerala. “This wood is called the Malabar variety and our preferred clientele like the straight-grain finish the Malabar wood exudes,” says Dan Balmer, product manager of Ghost. The Malabar wood will be used in 15 per cent of the Ghosts that will be rolled out next year. Other variants of wood that will be used in the construction of Rolls Royce’s luxurious interiors are dark wenge wood from Africa, walnut burr and elm cluster sourced from the UK, and the common piano black wood.
So if you are one of those millionaire and looking for world class luxury in your car then you may want to give it a try. Though Rolls Royce already means luxury and if name of your car is Rolls Royce then even a baby knows that you are a man with big Bucks.
