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SEO is itself a very big thing. It is all about R&D of search engines behaviour and making changes in a site to make it suitable and appropriate to the subject the site is dealing.
But apart of SEO, best thing is to go for good contents, it will automatically give you exposure and rankings in search engines.
I think, you should read some SEO related articles to have a start in it, once your concept is clear about SEO, you can do a lots of advanced things in it with deeper understandings.
simply refer this hope this is useful
http://en.wikipedia.org/wiki/Search_engine_marketing
You can read complete information about SEO and Internet Marketing from SEO forums like - webcosmoforums, digitalpoint, v7n, ozzu and many more.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.