High end Sports bicycle launched in India:Firefox Bikes Pvt. Ltd.Costing 106000

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Domestic firm FireFox Bikes Pvt Ltd has rolled out a high-end bicycle worth a little over Rs 1 lakh for adventure enthusiasts. The company would source the bike from its US-based partner Trek.

The 'Fuel Ex 8 bike,' priced at Rs 1,06,000, is targeted at "very serious bikers... who enjoy riding bicycles".

The bicycle sports features like hydraulic and gas-filled shock absorbers, disc brakes and 27 speed options.

The Indian high-end bike market is growing every year and the company plans to bring the best mountaineering bikes first, he said, adding that the company had received a favourable response in the one year of Treks' operations in India.

Indian's mostly accept western culture and this bike is seen as one such type of adoption.