Samsung Telecommunications India, a 100 per cent subsidiary of Samsung Electronics of Korea, on Wednesday announced the launch of five new mobile handset models. It also announced actor Aamir Khan as the brand ambassador for Samsung mobile phones in India. Budget 2008-09
The company plans to leverage Aamir Khan in its brand advertisements, as well as product advertising for mobile phones, with its new brand positioning tagline being —‘Next is what?’
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