Toyota has revealed a new electric city-car concept, which takes a stripped-out minimalist approach. Called the ME.WE, it’s the product of collaboration between Toyota and Jean-Marie Massaud – a French architect, inventor and designer.




The 5-seat electric concept car is positioned as an intelligent “no frills” response to the ecological threats posed by mass production and the growth of the global car fleet.

A joint venture between Toyota and leading European industrial designer Jean-Marie Massaud, the car’s name reflects a simultaneous concern for individual freedom (ME) and responsibility towards society (WE).

The ME.WE uses materials that are lightweight, robust and recyclable – a tubular aluminium structure, body panels made from expanded polypropylene, and bamboo for the floor and dashboard.

Stay tuned for more automobile updates.