Counted among the top leading telecom company in India, Bharti Airtel today revealed their new scheme to lure it's fans. Company has has launched ‘Re 1 entertainment store’ which will allow users to download services such as music, games, videos and photos for one rupee.

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“Virtual Re 1 Entertainment Store offers a wide range of exciting mobile content (including music, videos, games and photos) and Internet browsing offers all at Re 1 only,” the company said in a statement.

The store is compatible with over 5,500 mobile devices including feature phones, it added.