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Live Channels:
Aksh's icontrol IPTV gives subscribers full right to entertainment starting from viewing all premium channels: SONY, STAR, Neo, Ten Sports and a host of others.
Video on Demand:
More than 200 movies from Bollywood, Hollywood and Regional with REWIND, FAST FORWARD and PAUSE option. You can see a whole range of movies from Eros, Shemaroo. You don't need a DVD Player or DVDs.
Chill :
Which allows you to watch your favorite programs as and when you want. i.e. a subscriber can re-view past 3 days telecast program again.

The time shift option is currently available for FTA (free to air) channels. However it will be soon made available on other channels.
Messaging:
Send and receive instant messages form other icontrol IPTV users. Make friends. Create your own address book.
Interactive Gaming:
PLAY GAMES WITH FRIENDS AND COMMUNITY
Play a whole lot of interactive games like sudoku among your icontrol group.
A-Tube:
Video Classified pages offering you solutions to your day to day requirements from Lifestyle, Travel, Restaurants, Schools, Parlours, to even plumber. A-Tube and A-Shop allows subscribers to watch even video matrimonial, resumes and advertisements. It also allows them to shop from movie tickets to flowers.
Video Call:
icontrol IPTV provides viewers with a video call option that allows them to make video calls and/or regular phone calls.
icontrol mall:
icontrol Mall is a India's first shopping mall on TV medium which gives you freedom to shop, with a click of the remote from the convenience of your home or office, without sharing your confidential credit card details.

Music on demand:
This allows you to hear your favourite music as and when you want.
Cool:
Now, you can replay a live channel and watch cricket again and again and again.