Consistency is one thing that is highly rewarded in the stock market arena and the companies displaying such an attitude are usually awarded with a premium. ZCCL , a quality shirt maker is one such company which has shown consistence growth over last ten years. Beside then this there are many other factors which has made this scrip favorite. Firstly , The most important factor is company's good financial performance in 9MFY10. Secondly the company is a consistent dividend payer and thirdly the promoters are them self buying the scrip from the open market, which shows a good sign.
There are many other factors based on valuation and other factors. To know more you can refer to Dalal Street Investment Journal's magazine Vol.XXV No.8

One can BUY this scrip at CMP of 339 and Target Price of 490.

Source: Dalal Street Investment Journal