The GSM service provider company TATA DOCOMO has introduced its music service, yesterday. Called Endless Music, this service by DOCOMO is a part of their attempt to boost their VAS (Value-Added Services) segment.

From this latest service by TATA DOCOMO users will be able to access a wholesome bank of music, complete with categories, sub categories of music, allowing users to listen to music endlessly throughout the day.

The service is available with just a subscription charge of Rs. 2/- per day, exceptof any additional costs, the brand adds, users can download their favorite ring tones, and for a rupee extra, they would get access to download unlimited Call Me Tunes (CMTs). The service is being made available to users in both, the prepaid as well as postpaid segments. The service can also be auto renewed on a daily basis. To activate this service customers will have to dial their IVR Short Code 59090, which is a toll-free number.