If all’s well that ends well, Shilpa Shetty has reasons to cheer about her stint in London. The symbolic rags-to-riches race is over and the actress has splashed headlines — starting from racial attacks — bagging the Big Brother crown and down to the wealth she accumulated thereafter.
But what about her opportunities and career back home in India? The actress, who took the tinsel town by storm first with her power-packed glam quotient in the Bollywood flick Baazigar, has been at the receiving end in the recent past for her series of flop movies.
Of late, she was rarely seen on the ad endorsement circuit in the country. For, the marketers here didn’t want to depend on this “not so successful” and “not popular enough celebrity” for brand endorsements.
Now, the glorious crown of Big Brother has not only set international eyeballs on Shetty but also got her some lip-smacking moolah as well.
There are others in the advertising industry who feel that Shetty’s brand value will definitely go up with this success. Sangeetha Shetty, executive vice-president, creative, RK Swammy/BBDO, says, “Shetty was an Indian representative at an international show and she has done her job with great dignity. Therefore, categories with NRIs as target group, such as financial products, real estate, etc. would now consider this actress as a prospective brand ambassador.”
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