+ Post a Comment HERE!   + Ask a Question / Post a Topic
Results 1 to 5 of 5

What makes a Brand popular and why people want to buy it

Advert.

  1. #1
    proy
    proy is offline Just in!

    What makes a Brand popular and why people want to buy it

    Advert.
    Hi Friends!!!


    Let me lob some lights on Global Branding which is a key success factor for any product and services in the market place.


    When we are in the marketplace to buy any product eg. Shoes, Televisions, Laptops, Mobiles etc, the question arises which brand of the product we should buy as most of them have similar features and also can be purchased within the same price range. What makes a Brand popular and why people want to buy it? How does an individual link himself to a Brand? However, we should first understand what a Brand is all about and how the marketing of a Brand is done.


    I also believe that a Brand is born out of perceptions regarding a particular product. Advertising and Global Branding assists in marketing the product worldwide but at the same time it requires innovative communication methods and handsome budgets. As new companies emerge in the market, the Brand creators envy those who have already positioned themselves as Global Brands.


    By creating a Global Branding program one can convey the right message to their consumers in the entire overseas market. This is indeed an effective way to reach a huge number of customers. One can reduce operational costs and complexities if they can run a successful Global Branding.


    Every nation is different having distinctive culture and histories.


    So we might be wondering whether a Brand designed typically for one particular country or market would sell in the others? If yes, then how does a single product emerge in different markets? It requires a lot of planning and strategy while framing the Brand positioning design for all countries. Global branding must break through all cultural diversities to aspirations and values but it cannot be imposed on each and every market.

  2. #2
    Asahreddy
    Asahreddy is offline Just in!

    Brand Connect !

    Branding is nothing but a promise built.It happens when think global and act local is adopted in every business. Social Media helps remarkable in this. Facebook and Twitter are few platforms as an example.

  3. #3
    sakshi sharma
    sakshi sharma is offline Just in!
    A Brand signifies:
    quality
    longevity
    durability
    trust
    That's why they are expensive also.

  4. #4
    swapnilramani's Avatar
    swapnilramani
    swapnilramani is offline eTI Iron
    Branding means creating a distinct identity of a product or a brand in the mind of the customers, there are many reasons why a brand may become popular some of them are
    Quality
    Durability
    Trust
    Good Customer Support etc
    Online marketing and offline marketing techniques should be used to make a brand popular.

  5. #5
    buildindia
    buildindia is offline eTI Member
    brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your buyers. Some of the pieces are tangible, concrete things, but much of branding is elusive—ideas and impressions put to words and pictures. With most small businesses who ask themselves “What is branding?” — the brand is about them.

+ Post a Comment HERE!

Similar Topics and Discussions

  1. What is the best affordable brand for a new laptop ?
    By Unregistered in forum Computer Hardware Troubleshooting
  2. What makes you proud to be indian !!
    By Rock-On in forum RANT House : Your Debate Continues
  3. which is the best mobile brand?
    By sahilkat in forum Mobile Phone / Handset Discussion Forum
  4. Why CDMA GSM dua sim mobile with 3G is not popular
    By Kishore_rm in forum Mobile Phone / Handset Discussion Forum
  5. What makes an indian man cultural?
    By joylady in forum Love, Friendship & Relationship Advice

Tags for this Thread

X
Have Question? Ask now free!