Hi,
I am writing this post to bring something to your notice. I'm sure you must have seen the latest Virgin Mobile advertisement.
The advertisement is about two guys admitted in a hospital who are exploiting a major profession - 'Nursing'.
If you haven't seen the TV Commercial, its time for you to switch on your TV and you will see the advertisement.
Nursing profession is a respectful profession and nurses play a major role in saving our lives. When people are severely injured or sick and are brought to hospitals, the first person who takes care of these patients is a nurse. Since Florence Nightingale times, nursing profession got much respect and today, we all need to recognize the sacrifices nurses do to cure people.
As a responsible adult, I fully understand and I'm sure a lot of my country men/women also understand the 'need' of such professionals which are life-savers. The increasing trends of migration to commonwealth countries is a little scary. Soon there will be no nurses left to help sick people struggling with their lives because we will loose our precious nurses to commonwealth countries. Why? Because nurses get recognition in commonwealth countries and our government badly lacks on giving recognition.
The only reason, we don't care to hold them back, recognize them for what they do and motivate them to serve our nation. Instead, companies like Virgin Mobile exploits them. What are the youngsters learning out of watching such offending and immoral TV commercials? They will do exactly the same when they are hospitalized. If not the injured one, their friends will be lured to exploit nurses when they visit an injured friend at hospital.
There are thousand other ways to create good commercials which do not infringe someone's morale but Virgin Media took the cheapest and ethic-less way out to promote their product.
Is there a way to stop these people from exploiting a respectful profession?
Their commercial is an insult to not only nursing profession but to Indian Women over all. Its a real shame that companies at this level are exploiting women openly in the form of TV commercials.
Probably you can imagine a teenager (male) who has never been hospitalized, what goes across his mind about nursing professionals? And vice versa, what would go across a female teenager's mind - "That this profession is not good and as a nurse I would be exploited".
I don't belong to 'Writing & Editing" profession, I'm a computer engineer. I completed my studies in Australia and returned back to serve my country with the acquired skills. So, I can't really put my thoughts into words very well. However, I hope you understand my pain. I simply can't accept the way our women are treated, specially, on professional levels. Companies like Virgin Mobile are creating insecurity for nursing professionals and women 'at work'.
I'm not sure what you can do, but someone needs to step out and stop such TV commercials which exploit Indian women.
Thanks for reading.
I hope to see the Virgin Mobile advertisement pulled off the TV channels soon which displays 'women' as a piece of entertainment among our youth and some law should be created to ban such commercials, the offenders should be prosecuted.
Regards,
Indian Citizen.
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