The economy of India is growing fast. Companies like General Motors, Unilever and Coca-Cola are pinning their future growth plans on Asia (Anand Giridharadas, 2007), where tens of millions of consumers are stepping over the threshold from poverty to the middle class.
The telecom industry is the fastest in development. Real challenges arise from the poverty and inequality of the Indian economy. But to appeal to these low-income, highly price- conscious customers, many businesses are finding that they must learn to make money on drastically less expensive offerings. The concept of marketing and communication strategies of the Western corporations will have to change to reflect the shifting center of economic gravity. The Information Technology is changing the face of India. Indian software companies and electronics/telecom are achieving a unique distinction of providing efficient software solutions with cost and quality as an advantage by using state of-the-art technology. (Department of IT, India, Annual Report, 2005-2006) The over all scenarios provides with immense R&D and business opportunities. - Tosha
But Can Information and Communications Technology Contribute to Poverty Reduction? :-\
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