Virgin Mobile, India's youth-focused mobile services brand, will now allow customers to purchase products and services online from

Apart from the convenience of buying from home Virgin Mobile, customers will be rewarded with additional talk time, extra messages and other freebies. For example, the 'Bak Bak' offer will provide online customers Rs. 100 worth of free talktime, 500 free SMSs, lifetime validity and a free prepaid connection on purchase of every handset.

After buying the desired phone online and making the payment via debit or credit card, the handsets will be delivered to the customer within 24 - 48 hours and the requisite documents for proof of identity will be collected in person. The connection will get activated post verification.

M. A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, "With 44% of the total internet population in India within the age group of 19-24 years, this medium has become an integral part of youth's lifestyle. It is therefore logical for us to extend our presence to the online space and offer our customers the convenience and comfort of buying Virgin Mobile connection at the click of a button."

The company has tied up with Blue Dart for delivery of handsets and with Billdesk for payment authorization. In the near future, the company also plans to bolster its online portfolio by making available product bundled offers, facility of gifting a phone and an option of recharging and topping-up the Virgin Mobile phone online.